Good Branding is Good Business | Branding Blog | Thoughts From A ...

A lot of business people think branding is an illegitimate item on the balance sheet. "Is it really effective?" "But we're a business, not a studio." "We're not Apple."

I am, of course, biased ? but branding is absolutely applicable to all businesses of all sizes. Whether you want one, have been intentional about one, or don't think you're ready for one ? you have a brand already.

Your brand is realized when you pick up the phone and speak. A perception is formed by the way your staff dresses. The way you just shook that client's hand. How quickly you respond to an email. How your customer thinks about you compared to your competitors. All of these things are your brand, and whether you like it or not, those perceptions are growing.

The question is, will you direct its growth?

Branding has real business impact. I love to hear other business owners we've worked with talk about the branding efforts we've done together. Kenji Kuramoto from AcuityCFO has a great story about a recent brand launch and how it impacted their business.

Back to Blog

Source: http://matchstic.com/blog/2011/08/good-branding-is-good-business/

paul mccartney wrigley field paul krugman diablo 3 beta pof diablo 3 release date jasmine villegas open table