Every day you set out to build the profile of your business, whether it?s talking to a reporter from your local newspaper or just moving the sign in the street outside your business to a more viewable position. When you increase your profile online you?re actually killing two birds with one stone ? not only are you increasing your brand recognition with potential customers, but you are also getting relevant links to your site, the gold dust of SEO. These links mean search engines trust your site more and will deliver you higher rankings and thus more visits. One of the main tasks of a modern SEO agency is thus to build your online profile.
The specific sites and tactics you will use to build your online profile will depend heavily on your industry and your market. But the method behind it is the same for almost everyone and we hope that we can offer general advice below that you can make specific for your industry and needs.
Targeting local websites is a great place to start and is the strategy likely followed by your Google local agency. These will often be easy to find as they will be of local institutions such as newspapers and magazines. As well as building your profile in front of an audience which is more likely to buy from a local business, you will also gain significant advantage in search engines when people search for local terms. This is because search engines are sophisticated enough to realise the geographical coverage of websites and will give you a boost in local rankings based on this.
By far the easiest way of building links to your site is with blog comments on relevant web blogs. If you provide useful and relevant advice, which given you work in the industry shouldn?t be difficult, your comment is likely to be approved and you can link to your website from it. While this is usually an instant, free link its value will be low due to the prevalence of spam in this type of link. It?s also due to this that a blog owner might fail to approve your comment because it gets lost in a sea of spammy posts. The process can be quite time consuming so many outsource it to an SEO agency.
As any SEO agency will tell you, a great way of building relevant links is to embed them within relevant content. And the best way of finding relevant content is to write it yourself. Offering relevant websites free content in return for links has proven a great way of building profile and links. There are two strategies for doing this: industry specific websites, such as fitness websites for a sports nutritionist, or local websites such as those owned by a local newspaper or the Chamber of Commerce. It won?t take too many proposals until you come across a website willing to accept your offer. While it will take a little bit of time writing, the benefits in search engine rankings should pay for itself.
Online local business directories seem to be ten a penny, but as the yellow pages is no longer the default turn-to resource for those looking for local businesses they can be a great resource for getting sales. And as a bonus the links from them often count towards your search engine rankings. Keep a list of all the ones you?ve applied for as there?s a lot of them and don?t be put off by their oft-complicated sign up processes ? if you need help get an SEO agency to do this for you. The directories will ring and promote a feature listing to you, it?s how they make their money, but you don?t need this. And right after them you?re likely to start receiving calls from potential customers.
If you?ve ever been looking to purchase something you are not knowledge about, the chances are you?ve asked a question about it in an online forum. So have your customers and often about products you sell. Finding these forums and offering useful advice can be a great way of driving sales both directly and indirectly through the links to your products search engines see on them. Often forums will allow you to put links in your signature, so the more posts you make the more links you?ll gain.
One of the holy grails of link building as aimed for by any SEO agency is to get your customers to promote you on their websites. This isn?t easily done without both prompting and incentives. Offer competitions that involve linking to you or discounts to those who show you they?ve linked to you. You?ll not only build links, but will build loyalty among your existing customers.
Branded 3 are an award winning Digital Agency in Leeds who can help improve your online social media presence.
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